Frequently Asked Questions

SEO related questions

  • No, Google requires a physical address in order to verify your location. This is true even if you do not intend to show you address as a location where you see customers. Using a PO BOX will result in a suspension.

  • SEO stands for Search Engine Optimization. It is an important and ongoing part of any successful business.

    Search Optimization of a website can improve conversion, expand reach, & increase brand awareness.

    It is important to note that there are no shortcuts if you want lasting results. SEO should be thought of as an investment overtime. It is a marathon and not a sprint.

  • Recent studies suggest that less than 20% of people ever look beyond the very first page of search results. This is such common knowledge that there is a joke trending in SEO circles that the best place to hide a dead body is page two of search results.

    Search Engine Optimization [SEO] is a marathon and not a sprint… however, when done right, it can provide long lasting results that will generate quality leads for the long run.

    No matter what your business… If people can’t find you, you are likely losing money.

  • These terms refer to the words and/or phrases that are used by people when they search the internet to find information.

    These words are called keywords because they are “KEY” to the type of business and/or service you offer.

    They are important because if you are not showing up when people are searching for information that pertains to your business, you are losing potential clients.

  • It is important to understand that Search Engine Optimization is something that takes time to develop. It is NOT a quick solution, that you can just throw money at for a few weeks and expect to be on page one.

    Proper search optimization involved long term engagement…but also provides long term results.

    While many factors can impact the length of time it takes for you to see those results… many companies start seeing notable improvements within 3-6 months. The more competitive your marketplace…the longer it may take.

    Most SEO contracts require a commitment of at least 6-12 months so you want to make sure that the company you are working with is qualified and can show you success metrics from previous projects prior to signing a long term commitment with them.

  • SERP Stands for Search Engine Result Page.

    When we talk about SERP ranking we are referring to where your website shows up in search results.

    SERP rank is important because where you show up in these results can greatly impact your overall exposure, growth, and ultimate success of your company.

  • CRO (Conversion Rate Optimization) is a term that refers to an optimization strategy for converting people that visit your website into customers.

  • SEM stands for Search Engine Marketing. With SEM, you develop a targeted ad for your company and then enter a bidding lottery to get listed as a top result in the search engine listing.

    In SEM you are usually only charged when someone clicks on your ad. However… That price is constantly changing based on market competition, ad quality and several other factors.

    SEM is an effective tool in driving conversion, however, it may be cost prohibitive for some small businesses due to the cost. Schedule a consultation to learn if SEM is right for you?

Web Design & Development FAQ

  • Website costs will vary because they are dependent on a number of factors. There is no “one-size-fits-all” solution.

    A number of aspects will impact the cost of your website, however, we did write an article recently that attempts to provide a better idea of what to expect when it comes to figuring your price point.

    If you are looking for help with your company website? schedule a complimentary consultation and learn how we can help you grow your business.Website costs

  • Mobile first development is the idea that you design your website for mobile devices first.

    Today, most interactions with your website will be from a mobile device. failure to have a mobile friendly website will likely cost you customers.

  • WEB APP

    Web app stands for “web application”. Essentially it just refers to websites that can be viewed on your mobile device through an internet browser.

    A NATIVE APP

    Native apps are Device specific applications that require installation on your mobile device in order to view.

    EX: Facebook has a Native mobile app that you can download and install on your desktop. You can also view the web app version of facebook by opening a browser on your phone and going to facebook.com

  • We can work with most budgets, however, since no two needs are the same, we require a consultation to provide exact pricing.

    That being said, we have options starting at $1500 and up.

    Schedule a free appointment with us and will be happy to put something together that fits your needs.

  • When working with wordpress, you have the ability to manage your own account. However, this does not work for everyone.

    We have a variety of maintenance and management plans to choose from. Let us know what you need help with and we are happy to work with you.

    NOTE: Some plans may require term contracts. Schedule a free consult to learn more

  • This is another questions with variable answers. Typically a website can take anywhere from a week to a few months to complete. It really depends on how complex the project is, what service you are using to build, how many pages, does it involve custom features, etc.

    When we build websites we build them optimized for search and to industry compliance. We don’t take short cuts. We build websites that work.

  • CRM stands for Customer Relationship Management. It is software that helps you engage your customers as part of a sales funnel.

    There are a variety of companies providing CRM options and, while they might differ slightly, they are all pretty muched focus on the same thing. Conversion.

  • CMS stands for Content Management System. These allow you to quickly and easily manage, update, and build your website without having to know a lot of code.

    Some of the most popular CMS options include WIX, Squarespace, Shopify, Wordpress, etc.

    A CMS makes it a lot easier for businesses to manage their website and keep information current and accurate.

    Most businesses today use some sort of CMS system.

Social Media

Engagement & Marketing services

  • SMM or Social Media Marketing - is similar in set up SEM. However, instead of running your ad in search engine results…. it runs your ad in Social Media feeds.

    Facebook is probably one of the most popular SMM options. They are also integrated with Instagram so you have the option of running a single ad campaign that shows your ad in both Instagram and Facebook.

    SMM can be a more affordable option for marketing as it tends to be much cheaper than google to advertise and considering the size of Facebook and Instagram together… you have a really good reach.

    That being said - SMM is also not for everyone. We are happy to talk to you to see if SMM options are right for your business.

  • SEO stands for Search Engine Optimization. It is an important and ongoing part of any successful business.

    Search Optimization of a website can improve conversion, expand reach, & increase brand awareness.

    It is important to note that there are no shortcuts if you want lasting results. SEO should be thought of as an investment overtime. It is a marathon and not a sprint.

  • 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes)

  • Consumers are 71% more likely to make a purchase based on social media referrals. (Hubspot)

Check out our blog for more info

Schedule your complimentary consultation and learn what Urban Analog can do for you.